Self-publishing is the fastest growing segment of the publishing industry; authors find it attractive for many reasons. Unlike using traditional publishing companies, self publishing allows the author to be in control of the entire creative and selling process.
As a self-published author, you pay the full cost of producing your work and are responsible for marketing and distribution. Therefore, the finished copies, the copyright, all subsidiary rights, and all profits are exclusively yours.
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7 Self-Publishing Benefits
A traditional publisher will finance the project, but may only offer a 5–20% royalty. Why not self-publish and earn a 40–400% margin? All book profits are yours!
By self-publishing, you own all book rights. A traditional publisher would own the rights, and if they lose interest in your book, you cannot print your book unless you purchase those rights back.
Traditional publishers are less inclined to take on a book that is topic-specific because they prefer books with mass market appeal. However, your book may fill a niche that has not been met, and you can "test the waters" with short-run printing.
Books about local or regional topics are usually produced by local authors in short-run quantities. Large publishers generally decline publishing these books because of limited sales potential.
Self-publishing gives you the final say on all aspects of your book, not someone else's.
Making money is not the only reason to publish. Sharing what you have learned, building your career, or leaving a family legacy are admirable motives.